Dell has announced plans to provide free recycling of any Dell-branded product for consumers around the world as part of its new global recycling policy.
"We have a responsibility to our customers to recycle the products we make and sell," said Michael Dell, chairman of Dell. "Our direct relationships with consumers allow us to offer this easy and free service and we encourage others in our industry to do so as well."
Dell currently offers consumers no-charge recycling of any brand of used computer or printer with the purchase of a new Dell computer or printer. This service includes home pick-up of the used computer at no charge.
Under its new policy, Dell will provide consumers no-charge recycling of any Dell-branded product, regardless of whether a replacement product is purchased. The company plans to launch the service in the U.S. by September, and globally by November. It is currently available in Europe. Dell has been focused on developing market-driven consumer recycling services for several years.
"Dell is setting the standard for the industry with this new policy," said Kate Krebs, executive director of the National Recycling Coalition. "Recycling of used consumer electronics remains a challenge and Dell is taking concrete steps to remove the barriers of cost and inconvenience for consumers."
Today Dell offers product recovery services to business and institutional customers in most of its major markets including Europe and North America. The company expands product recovery services on a country-by-country basis as its share grows. Dell's Asset Recovery Services, offered to business and institutional customers, provides reverse logistics, value recovery and reporting and is available at online.
Dell's U.S. consumer recycling offer is available here and Dell's new global recycling policy can be viewed here.