Canada Post uses red dots to flag households that have said NO to Junk Mail. The Red Dot Campaign reminds you of your choice to say “NO” to unwanted advertising.
Our collective voice urges advertisers to be mindful of their use of paper in print advertising.
The intention of the Red Dot Campaign is to urge advertisers to re-allocate their advertising investments into socially responsible initiatives.
I posted about something similar before here.
Newer developments such as the one in which we now live are magnets for this kind of stuff, of course. The other day, I actually mistook a stack of flyers for the Saturday newspaper it was so damn thick. I couldn't believe it.
And I was disappointed to not have my paper yet! Cripes, it was nearly 7:30! It was almost outdated already!
The whole stack went into the recycling box in no time. Except the elastic. I keep those. :-)
I find it hard to believe that pizza places, gyms and the like will be deeply intimidated when they come face to face with a red dot on my mailbox. Certainly not to the point of refraining from paper spamming me. I also have no idea what percentage of my flyers come from Canada Post. But if I can stop even a small percentage, I'll make the token effort.
Edit: Here's a CBC article about this campaign.