Thursday, January 31, 2008

Red Dot Program

I was pleased to be made aware of this program earlier today while watching the news.

Canada Post uses red dots to flag households that have said NO to Junk Mail. The Red Dot Campaign reminds you of your choice to say “NO” to unwanted advertising.

Our collective voice urges advertisers to be mindful of their use of paper in print advertising.

The intention of the Red Dot Campaign is to urge advertisers to re-allocate their advertising investments into socially responsible initiatives.

I posted about something similar before here.

Newer developments such as the one in which we now live are magnets for this kind of stuff, of course. The other day, I actually mistook a stack of flyers for the Saturday newspaper it was so damn thick. I couldn't believe it.

And I was disappointed to not have my paper yet! Cripes, it was nearly 7:30! It was almost outdated already!

The whole stack went into the recycling box in no time. Except the elastic. I keep those. :-)

I find it hard to believe that pizza places, gyms and the like will be deeply intimidated when they come face to face with a red dot on my mailbox. Certainly not to the point of refraining from paper spamming me. I also have no idea what percentage of my flyers come from Canada Post. But if I can stop even a small percentage, I'll make the token effort.

Edit: Here's a CBC article about this campaign.


Lynn Sinclair said...

I don't know why those pizza places are sending you flyers--they probably couldn't find your house in the new development anyway.

I wonder if those red dots apply to the super mailbox I have?

T.H.I.T. said...

Hey, yeah! How can those pizza places find my house to advertise but not to deliver??! ;-)

What's a super mailbox? Does it fight crime?

Lynn Sinclair said...

Lol! Super mailboxes are huge ... well, mailboxes on the street. Since our mail isn't delivered to the door, we have to go to the box for our mail--each house has a locked box. I could say that walking to the mailbox is one way to get exercise, but I usually stop when I'm in the car to pick it up.

Anonymous said...

We sale online brand valium online. Order valium now! purchase valium. The good quality.