Thursday, October 26, 2006

Holy Granola! Leo DiCaprio Might Do The Impossible!

Make me watch reality TV!

The Departed" star Leonardo DiCaprio is taking his environmental activism to TV, signing on to produce a reality skein about a town that goes green.

DiCaprio's Appian Way shingle has pacted with Madison Road Entertainment and "Survivor" alum Craig Piligian's Pilgrim Films to create "E-topia." Project, being pitched to broadcast webs this week, will take a down-and-out town and rebuild it into an eco-friendly community.

The producers haven't yet selected the town to be made over, but Piligian calls the plan "incredibly ambitious."

"Take an American town that has been destroyed and bring it back to its former glory and then some," Piligian said. "This time it'll be stronger, better, cleaner. This town will be reborn as the prototype for the future."

Proposed series will follow the construction workers, architects, planners and environmentalists as they spend several months building the burg.

DiCaprio will serve as co-creator and exec producer of "E-topia"; Piligian and Madison Road's Tom Mazza also will exec produce.

Madison Road specializes in product integration.

"E-topia" is already pitching sponsors on the project.

"This show is obviously very expensive, and there are a number of major advertisers who have expressed strong interest in 'E-topia' for both integrated and promotional partnerships," Mazza said.

DiCaprio, who launched his acting career as a TV thesp, hosted the ABC special "Planet Earth 2000" and took part in the TBS special "Earth to America."

1 comment:

Anonymous said...

hi thanks for the link to green blogger - i had seen this site but not really understood how it worked - so now i have joined too -
e-topia is a dodgy concept - in new age speak it would be hard to distinguish from 'Techno-topia' which is the techno fix angle on environmental problems. the answer is not to bung loads of cash at it but to realise that ecological values are not the same as economic ones.