I wish it had been a little better publicized but on Sparks Street here in Ottawa yesterday several organizations including the IFAW and the Sierra Club of Canada had booths and tables set up in order to display themselves a little bit. One such was for Project Porchlight which handed out free Compact Fluorescent Lightbulbs and I got me one. Yay! So I'm going to go and install that in the backyard right now.
It all started on the Internet. In August, 2004 Porchlight Co-founder Stuart Hickox was looking for an energy efficient refrigerator and ended up on the Energy Star web site.
That's where he discovered the statistic that forms the basis of the Porchlight campaign: If every household in Canada replaced just one regular light bulb with a compact fluorescent, the reduction in pollution would be the equivalent of taking 66,000 cars off the road.
A few days later, Stuart asked his friend Mike, "How hard can it be to get everyone in Canada to change one light bulb?"
And so it began.