Friday, August 18, 2006

Free Hummer With Your Happy Meal!

The Environment Working Group isn't crazy about McDonald's latest promotion...

Make Your Own McDonald's Sign to Celebrate Dumbest Promotion Ever

This month McDonald's is giving away toy Hummers — 42 million of them, in eight models and colors — with every Happy Meal or Mighty Kids Meal. That's right: The fast-food chain that helped make our kids the fattest on Earth is now selling future car buyers on the fun of driving a supersized, smog-spewing, gas-guzzling SUV originally built for the military.

Use the Ronald McHummer Sign-O-Matic to tell McDonald's and Hummer what you think of this misguided marriage of two icons of American excess. Make your own Golden Arches sign and ask McDonald's President to axe this promotion at the link below.

Make your own sign at:

Dumbest promotional idea? I think it gets stiff competition from the time they tried to make an "adult" burger. What the hell was that called again? They had the TV ads with Ronald hanging out in night clubs, playing pool and such.

That was pretty dumb. This one is more...misguided. Environmental concerns seem to be on the rise again, so you wonder what kind of market research went into this idea.

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