Sunday, February 05, 2006

You go, Metro!

Montreal, February 2, 2006 – Two weeks after it was launched throughout grocery stores in Quebec, Metro’s reusable grocery bag is a hit with consumers. Up to now, over 600,000 bags have been sold in Metro, Metro Plus and Super C stores, reducing in a spectacular way the use of conventional plastic bags.

“We’re very pleased to see how well our customers have responded to our plea to reduce the number of plastic bags used in grocery stores and that ultimately end up in the environment”, mentioned Serge Boulanger, Vice-President, Marketing at Metro. “Over the next few weeks, we’ll make sure that customers are indeed using the bag to go grocery shopping or for any other type of shopping”, adds Mr. Boulanger.

Developed in partnership with Boissons Gazeuses Environnement (BGE) and RECYC-QUÉBEC, the bag, which is made of 100% recycled plastic, is machine washable. It is big enough to replace 2 to 3 conventional grocery bags and can be used to return “Québec Refund” returnable containers to authorized retail outlets.

It's estimated that Metro stores have prevented the use of roughly 1.2 million plastic bags as a result of this effort.

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